Last year for the first time in history mobile-only Internet users outnumbered desktop-only users. This phenomenon is known as Mobilegeddon which sounds rather ominous, doesn’t it? No matter how it sounds but today mobile Internet generates more traffic than ever that is why there is an urgent need to optimize websites for mobile devices. Especially it is of great concern to those who is doing their business online to modify their websites as it influences their businesses and predetermines whether they will be able to achieve their business goals. Moreover, for a considerable period of time Google has already been using a new ranking algorithm for ranking webpages. So it seems there is no need to waste our time recounting the reasons as to why websites must be mobile-friendly. Let's move on further and find out the most useful methods how to make it! How to make websites more bearable for mobile users!
Basically, there are three ways to do it: responsive design, dynamic website and mobile version.
Responsive web design approach is related to the concept of developing a website design in a manner that helps the lay out to get changed according to the user’s computer screen resolution. A responsive website uses the same code for both mobile and desktop versions. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. When the user switches from their laptop to iPad, the website should automatically adjust to resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
Dynamic website is a website containing information that changes depending on the viewer, the time of the day, the time zone, the viewers’ native language, and other factors. But the server provides a different CSS and HTML code on the same URL. Different content can be displayed differently for mobile and desktop versions. This solution is suitable for complex sites, but its development and support require significant resources.
Mobile Site is usually hosted on a separate a subdomain or sometimes a subfolder, but it can also use the same URLs as the desktop site, and simply serve different HTML to desktop and mobile visitors based on user agent. So it is designed for viewing on mobile devices only. It is easier to develop a separate m-version of your site, since it contains just the right mobile content and downloads it quickly. However, text duplication may cause some problems with the ranking in search engines because of a different URL.
However, when it comes to making a choice there is no universal advice on what type of website to develop for mobile devices. The only option is to weigh all pros and contras and to choose what suits you best. If have doubts on this point, feel free to contact NybleCraft and we will offer you a free consultation.