Back to the list

Mobile Website: Improving Efficiency  

No matter what of the three options you will choose when creating a mobile site there are some things that will work out anyway. So below you can find a compilation of main tips for having a mobile-friendly site. 

1. Screen Size The main advantage of mobile devices is their mobility. And, of course, the screen size does matter. What is more,you should be sure that the way your website looks on a Laptop is the same as on any mobile gadget. There are some mobile services and editors that allow checking how it looks like on screens of different sizes. So today it’s not a piece of work.Besides, optimizing websites for mobile devices, it is preferable to specify image size in percentage rather than in pixels. It helps not expose yourself to the risk of damaging the design, but at the same time you will be sure that pictures won’t span the whole screen width.

2. Content Everyone loves smartphones and tablets so much as they can access the Internet at any time with a fingertouch. So you can be online while commuting to work, shopping or whatever. Your mobile device is always at hand and it is the main advantage. So all the content of your website should be easy to percept. To achieve this it is advisable to use pictures instead of text when possible, large text and legible fonts, create a convenient navigation menu, and add buttons for quick communication.What is more, the most relevant information (address, opening hours, contacts, and others) should be easily accessible.

3. Less scrollingMake a note that most mobile users don't like scrolling too much as on a small screen with one awkward movement it is possible to miss something that you've been searching for, something important. That is why not overdo with the scrolling feature and try to minimize that.Remove all secondary information from the mobile version, such as bulky blocks of text about your company's history and any uninformative pictures. If you want to display bulk material correctly, it is better to break it down into several blocks and move it to a separate page.

4. Be Touchscreen FriendlyAnother important distinguishing characteristic between desktop and mobile versions is the way the user interacts with the page. Today all modern smartphones and tablets have touch screens, so the mobile sites should be easily controlled by gestures.Mobile users move from section to section by tapping buttons, so they should be big and readily visible. Besides, it is quite effective to have pull-down menus: study device manufacturer guidelines where you can find information about the recommended touch area size, and become touchscreen friendly.

5. Share Desktop's Version Link Many users visit your mobile website to get the necessary information as quickly as possible. However, do not ignore the needs of those who prefer to learn more about your company, products, or services while browsing on PC or laptops.Do not create 404 pages for mobile site only. You should redirect your users to the equivalent pages of the desktop version. And there should always be a link to the main site in contacts or product pages for more information.

6. Use Additional OptionsIt all depends on your business demands: social networking buttons, QR-code instead of standard coupons, or embedded applications — all of these features may be useful. Find out why your website attracts users (ordering services, purchasing stuff, checking the events calendar, etc.), then scale these options and implement them to the mobile version.However, if you would like to have more complex and specific features for the mobile segment (such as games, delivery tracking, personal data management, etc.), consider developing a separate mobile app. By the way, NybleCraft has observed that more and more entrepreneurs resort to developing mobile apps and there are cogent reasons to this way of things. To find out more on this point, the artice "Mobile Application Development - An Insight" may be helpful.

7. Place Call to Action RightIf your ultimate goal is to sell something and you want that there would be a call to an action on your site, think thoroughly about the best place on the pages for various mobile gadgets. It should be clearly visible, so the typical location at the bottom right corner that is good for desktop may fail for mobile. Try to place such buttons in the upper left part.However, do not be too intrusive with such tricks. Get rid of the pop-ups, unnecessary assistants, and overly insistent download invitations as they are even more annoying on mobile.Of course, these are only a few of the many possible techniques for improving the efficiency of your mobile website. But there is always a potential for further development, so run the website, study your visitors' activity, find points on which mobile users are lost and improve it with the help of NybleCraft team!